OKTupperfest

Client: Tupper Lake Chamber of Commerce

Project: Event Logo Design & Flyer

Target Audience: Local residents, tourists, those who enjoy Oktoberfest celebrations

Client Background: In 2019, the Tupper Lake Chamber of Commerce sought a distinctive logo for their annual OKTupperfest event. This Oktoberfest celebration is a cherished local tradition, often hosted at the town's former ski mountain - Big Tupper. The logo needed to capture the essence of the event and the rich history of Tupper Lake.

Project Goals:

• Reflect the natural beauty of Tupper Lake

• Incorporate elements of the town's historical association with lumberjacks

• Convey a festive atmosphere for the celebration

Outcome: Several initial concepts were developed before landing on the design that incorporated three mountains representing the Tupper Lake Triad and a lumberjack figure over the mountains to highlight the town's historical roots. A bright sun behind adds brightness and a cheerful element to the design.